own your mark

 
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British Council in partnership with Business and Arts South Africa (BASA) and Digify Africa have partnered to help artists step up their digital game and take their art to the next level.

Own Your Mark is a training programme designed to give artists the skills they need to make the most of the digital world and to grow their creative markets.

What the participants said::

"It has helped me better understand how the different online platforms work, and how to align our brand with each one."

"I've learnt that there are more ways to reach the audience through digital presence in that way increasing the experience and being more interactive with the audience.”

The three-week course is open to any artist who has produced work for 3 years or more. The programme will unfold in two exciting parts.

BASA and Digify Africa will train artists on the following;

  • Understanding creative market growth

  • Strategic planning for your Creative Markets

  • Defining trends, motives and barriers of your Creative Markets

  • Mastering Social Media for artists

  • Content marketing as part of the creative process

  • E-commerce platforms for you to sell your work online

Online training

  • Through interactive online classes, we will be guiding the artists in the programme to compile a practical Creative Market Growth Plan and a Social Media Strategy for their brand and their work.

Requirements

  • Participants have to be working artists with a minimum of 3 years experience with producing work

  • Each candidate needs to bring their own laptop/tablet to the training sessions and to be able to access the online training

To learn more about this programme, please contact luleka.mossie@livityafrica.com