Things to look out for in order to protect your brand.

Social media has become one of the best places to invest in when you have a business. It is a cost-effective way to reach a lot of people and get exposure for your brand. However it also has its advantages and for a start-up business, you should be careful not to ruin your brand’s image.

Information about the company

If you came across a building and it had a name on it. Out of curiosity, you would want to find out more about it. The website can help you know more about the company. Unfortunately, websites aren’t great when you need to engage with a brand. If you have questions or want to understand the organisation better, Twitter and Facebook would be where you would go to find the answers. 


Engagement is when people like,share,click on a link or comment on your post.Engaging gives you exposure and it is a form of marketing. When you jump on a trend many people are able to see it and find out more about your business.How you use the platform is important as it can make or break your business. This means that an organisation needs to be careful of the things they comment on or like. People notice such things. For instance if you like or comment on someone’s tweet who is homophobic and your company believes in treating people equally. This goes against the company’s beliefs. Remember to practice what you preach at all times

Marketing your brand

When you are building a brand, marketing your products or services is not easy. One of the best ways you can do so it to use social media. You will be able to reach a lot of people from different places. Let’s take Twitter for instance, the best part about it are trends. Jumping into one that is relevant to what you offer as a business will help. Many people will see your tweet and even if they won’t engage on which, at the end of the day it has left a mark. However be careful and picky on the types of trends you engage in. Trends such as #MotivationalMonday would be good as you would give tips on something related to your business. As a business you must remain neutral.If it is a trend that has to do with gossip it  might not be important to engage on it. The fact that you are able to reach people all over the world on the internet is amazing and that is what your business needs.

Consistency is key

It is great to have an online presence but is much better when one is consistent. The fact that you always put out content it creates a habit where people start waiting for it. This is why content calendars are so important. They help you plan and ensure you have content going out. Which is where you have things to post on different platforms and on different days. 

For instance, imagine that one brand you visit their instagram or Twitter page almost everyday. If they don’t post for days how do you feel? Take that and put your customers in your shoes but them focusing on your brand.


Who does not like looking at a pretty picture? Sometimes when people are going through their feed they tend to take time to view things because of their visuals. In this case it can be a video or an image. When putting out content use images which are of good quality. There are websites such as Pexels and Nappy, they offer images which you don’t have to pay for.

Having a clear vision about your business will help you grow it. Dedicate some time to applying some of the tips here and see how they will work for you. Remember that you have nothing to lose in trying something new.